A hair salon or day spa business thrives on building personal relationships with customers. So it is imperative that your day spa marketing strategies or your salon marketing plan include Twitter as a tool to build your database. Twitter is a micro blogging platform that is essentially a social site to keep in touch with your friends and potential clients. But marketers have used it as a tool to expand their reach and now it has reached a level where it has taken the business world by storm. The purpose of Twitter is to post 140 character updates about what you or your salon are doing at the moment and read the updates of others. Your updates are instantly visible to your followers and you can see the updates of those you follow.

Day spa marketing with Twitter or marketing a hair salon with Twitter would involve building a loyal customer database and building a relationship with them. Here is a step by step guide on how you can use Twitter for salon and spa marketing.