When you run your own salon or day spa business, no other topic is as all encompassing as marketing. It involves just about everything you do and is determined by your perceptions of, and attitude towards, the world at large. How will the people around you perceive you (and everything to do with you and your business)? It’s a topic that excites and motivates the savvy salon and day spa owners above and beyond any other aspect of running their beauty business.

Let’s look at what beauty salon marketing means for your business. In a nutshell (as I’ve already said), it’s all about everything! Too often salon owners believe marketing is only about the advertisement placed in a local newspaper, or the layout of their website, and while that can be a component, you really need to see marketing as being everything you do. It’s the how, why, when and where of the following.