It’s this simple. If these companies are using Twitter, why aren’t you?
Tony & Guy, yep their using Twitter to update salons on what’s going on in the world of product and culture within there company.
Yep, GHD, the revolutionary hair straightening styling iron company are Twittering.
International giants like L’Oreal, Schwarzkopf, Wella, Goldwell, KMS, yes, yes and yes… all using Twitter!
Now and extensively vital and popular marketing tool necessary your salon marketing plan or day spa marketing plan needs. What is Twitter? For those who have never heard of it, or have been living under a rock, Twitter is a social networking and micro blogging platform where you can update your status about ‘what you are doing now’ to your followers.
Twitter was essentially a social media designed to keep in touch with family and friends. It’s built around the question ‘what are you doing right now?’ Your updates in answer to this question would help your clients to know you closely. However, marketers have used this wonderful tool to expand their reach to folks who are interested in what they are selling.
The savvy salon and day spa marketers are making their tweets to give out latest information, advertise their hot offers, drive traffic to their website, interact with their clients and build a loyal customer following. For instance, if you a special day spa promotion going on, you could post a tweet about it and let your followers know. Ask them to visit your website or give them your desired call to action to take advantage of the offer.
Most people shop online for convenience rather than customer service. Customer service on the internet has improved but the personal aspect of offline sales is still missing. A business like a salon or a day spa thrives on personal relationship. Any salon or spa marketing plan therefore needs to revolve around building deeper relationships with customers and satisfying their specific needs. Using Twitter, salon marketing can achieve this.
The best practices of Twitter marketers can be studied to learn valuable salon marketing strategies or to obtain day spa marketing tips. Some of them are:
Listening to your customers: Twitter can be used as a sounding board to obtain feedback from your clients. Since you are providing such a personal service, customer problems can be addressed using Twitter. It is a great tool to be used as a customer support mechanism.
Build Brand Perception Twitter can also be used as a tool to build brand perception. Since internet shopping is mostly impersonal, online businesses usually use blogs and other social networking sites to get in touch with their customers. But Twitter makes it even easier to have direct conversations with your clients and also show your personality.
Advertising a Sale or Special Offers Twitter can be used for providing information about a special offer or sale that you are having. However it is not wise to use it exclusively for that purpose. Ninety percent of your tweets should be about something that is helpful or useful to the client like hair styling tips and body care tips or solving their problems, etc Ten percent of your tweets can be related to sale offers and advertising.
